2024 | Professional

MUSE Design Awards Platinum Winner

JunziShan Series Gift Box

Entrant

UFObranding Brand Management Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

-

Country / Region

China

About The Entry

With the continuous prosperity of the Xinjiang tourism market, its unique natural resources and cultural charm have attracted more and more tourists' attention. To capture this vitality originating from the earth, the Junzi Shan series gift box is designed with Xinjiang characteristics, integrating rich cultural elements of Xinjiang into the packaging design. The goal is to showcase the unique charm and profound cultural heritage of Xinjiang, ensuring that every recipient of the gift box experiences its refinement and sophistication.

The Designers have adopted Xinjiang's unique intricate painting style and incorporated the concept of the Tree of Life into the packaging design of the product. Each essential oil represents a unique fruit, collectively forming a lush Tree of Life. This not only conveys the core concept of essential oil products supplementing the body with essential trace elements but also highlights the unique charm of Xinjiang's regional culture.

The Junzi Shan series essential oil gift box transcends mere product status, embodying a deep comprehension of both raw materials and users.The innate organic nature of the product is the cornerstone of product quality and user experience. Therefore, the designers are always committed to sourcing and selecting the finest organic materials to ensure that each gift box embodies the purity and vitality of nature. This rigorous selection of raw materials showcases the commitment to both the product and its users, while also driving continuous innovation and development for the brand.

Credits

Creative Director/Designer
Yalkun·Waili
Designer/Illustrator
Grace Zhao
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