2024 | Professional

MUSE Design Awards Gold Winner

Qi Shi Vision Bottle Design

Entrant

Heilongjiang Province Yongda Creative Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

-

Country / Region

China

About The Entry

The crowning feature of the Qi Shi Vision lies not only in its mellow flavor but also in its ingenious bottle design. Inspired by automotive elements, the bottle design manifests a combination of power and speed and conveys the pursuit of speed and passion. It also blends the brand's idea of high quality and craftsmanship, becoming a new cultural symbol.

It draws inspiration from automobile engines, specifically the pistons and spark plugs inside the cylinders. It has heightened visual appeal by incorporating cylinder block elements. At the same time, its bottle cap uses automobile tire elements and ingeniously borrows the spiritual core of automobiles, highlighting the concept of mobility and travel. Moreover, it echoes the bottle elements, creating a rich texture while increasing friction. This clever fusion deconstructs and extracts the industrial and mechanical aesthetics of automobiles, which not only shows the power and energy embodied in the Qi Shi Vision but also takes the consumer on a wonderful journey of speed and passion.

The Qi Shi Vision Bottle is treated with matte film, embossing, UV, and hot stamping processes, rendering a quality look. The internal material of the packaging uses leftover grain husks from brewing, improving raw material utilization rate and reducing waste and pollution. This innovative craftsmanship reflects the Chinese philosophical concept of "All is related, united as one" and demonstrates the brand's commitment to sustainable development and environmental conservation.

Credits

Zhang Wenbo
Li Qiang
Sun Huiyong
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