2024 | Student

Entrant
Category
Client's Name
Country / Region
About The Entry
Freealth
Free Healthy Meals——Meta x Wagas Co-branded Bazaar
I was inspired by Baudrillard's "Consumer Society"-this book pointed out that consumption is not the usefulness of things,but the process of restoring one's social status and identity through consumption.
The term "consumption of symbols"was proposed by Baudrillard.In this theory,consumers do not demand the specific functions or individual use values of objects,but the meanings endowed by commodities.To elaborate in Baudrillard's own words,people purchase daily necessities such as washing machines not only as tools,but also as elements such as comfort and superiority,and they are willing to pay for the latter,That is to say,people seldom consume the use value of objects,but regard objects as symbols that can highlight themselves.
Entrant
Zhu Shenggan
Category
Packaging Design - Other Packaging Design
Entrant
Olioli, Inc
Category
Packaging Design - Inclusive (NEW)
Entrant
Zhejiang Yongkang Yixiaoli Technology Co., Ltd.
Category
Product Design - Kitchen Accessories / Appliances
Entrant
Hujin (Suzhou) Industrial Co., Ltd.
Category
Product Design - Eco / Green (NEW)