Kia Phang Tea Postcard

The Lugu Township as the birthplace of Dong Ding Oolong Tea, we endeavor to modernize tea consumption and packaging practices, creating more avenues for young people to connect with and immerse themselves in tea culture. Through the experiential activity, we also want to instill awareness about the importance of food and agricultural education among the general public. Tea leaves, unlike modern industrial products, cannot be replicated; they reflect the unique aesthetic spirit shaped by each year's climatic conditions. "Learning about tea" has long been the guiding principle of the Mountain Tea Academy. With the government's recent emphasis on food and agricultural education and the growing appreciation among Taiwanese people for the link between food and the environment, the Mountain Tea Academy is committed to designing more engaging experiences and activities. Our aim is to reintroduce to a wider audience the understanding that tea leaves are not merely an economic crop for Taiwan; they also embody the spirit and soul of the terroir for the Taiwanese people. Participants engage in an immersive experience where they explore three distinct flavors of locally produced oolong tea from Lugu Tea Garden. They observe the appearance and aroma of the tea leaves, discerning the nuances in color and texture of the brewed tea. After selecting their preferred flavor, they hand-fill a filter bag and seal it using a machine, creating a personalized tea bag. In the design process of the postcard illustrations, we have also considered the participation of children, the elderly, and those who may not be adept at drawing. Therefore, we employ the simplest coloring methods so that everyone can enjoy the joy of creation together. We also provide translations for foreign participants, offering an authentic experience that transcends language barriers.