IM Moving ART · Beijing International Automotive Exhibition

This moving “art museum”, which integrates automotive culture, art design and cutting-edge technology, is committed to a tight combination of aesthetics and automotive smart technology, perfectly interpreting IM’s forward-looking idea about future auto life.
Three artwork series, inspired by IM’s art collections, are presented to the public through a carefully curated physical exhibition. The “Gravel” series takes yellow, orange and blue as main colors while cleverly incorporating elements like highways to depict the magnificent scenery of dunes and oases in the desert. This not only shows the deep connection among human, nature and technology, but also highlights IM’s immerse potential in and firm commitment to intelligent interaction and new energy vehicles. The “Mist” series mainly adopts pink supplemented with pink gray, blue and purple, whose combination with fluid curves and simple shapes creates a dream-like, soft artistic atmosphere, suggesting IM’s pursuit of an intelligent, comfortable and easy life. The “Star Fantasy” series, featuring a blue-green hue, displays surreal elements such as digital forest and interstellar sky in its four works, aiming to stimulate the visitors’ curiosity about the unknown world and involve them in exploring the infinite possibilities of future auto life together with IM.
Furthermore, all these works ingeniously integrate advanced AR digital technology, equipping traditional art with unprecedented interaction capabilities. The visitors can enjoy deep virtual interaction with the artworks simply by code scanning using a smartphone, and the artworks can also be presented on the high-definition large screen of the IM’s in-vehicle infotainment system. This project brings visitors an unparalleled multi-dimensional feast.