Chinese Exhibition Area in Frankfurter Buchmesse

The design primarily features white and red colors, with three open sides to the booths, showcasing an ethos of openness and inclusivity. Lighting is added to the shelve. The exhibition area is planned to be divided into three parts: a focus book display area, a copyright book promotion area and an activity area. Lightweight and environmentally friendly materials are used for this book fair, with advertising materials produced domestically and booth structures manufactured in Frankfurt. The overall design of the booths is cohesive, with a clear thematic image, prioritizing practicality and featuring a rational and orderly layout. Each area of the booth is well-equipped, with harmonious coordination between different themed areas, ensuring coherence and meeting the needs of book display and on-site negotiations for exhibitors to the fullest extent. The activity area is designed for hosting seminars and video promotions while also accommodating copyright negotiations. All exhibition materials meet environmental standards and can be reused, split and integrated. The installation structure is rational, secure and convenient for assembly and disassembly. Through comprehensive displays from various perspectives, this book fair aims to enhance international understanding of Chinese traditional civilization and contemporary culture.