2024 | Professional

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About The Entry
The organic honey series packaging, rooted in a deep understanding of natural beauty and healthy life, strikes a balance between aesthetic appeal and practicality.
The overall packaging is designed as a gift box, making the product a better present choice. The packaging features the visually 3D patterns of vibrant plants, hard-working bees and lush forests, which suggests that the honey is pollution-free, purely natural and high-quality, while also aligning well with the product positioned as a healthy food. Meanwhile, the dark green as the main color not only symbolizes liveliness and health, but also creates a natural atmosphere, further emphasizing that the honey originates from pure ecological environment.
The transparent glass bottle visually shows the golden honey inside to stimulate consumers’ desire to buy, and allows users to easily observe the remaining amount, enhancing the convenience of use. In addition, the UV printing process is introduced to depict bees and flowers on the bottle, improving the overall artistic charm.
In terms of material selection, the outer box utilizes eco-friendly rice straw paper, which is degradable and renewable. This reflects the brand’s commitment to environmental protection, further highlights the premium quality of the purely natural product, and encourages consumers to pursue a healthier and greener lifestyle.
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Zhejiang Greentown United Design Co., Ltd. / Hu Xueping / Zhao Jianwen
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Interior Design - Service Centers
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Dejoy International Architects
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Interior Design - Service Centers
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Shanghai Benji Architectural Design Co., Ltd
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Interior Design - Showroom / Exhibit
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Extended Play Lab
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Architectural Design - Conceptual