CCB Lifestyle APP

Under the backdrop of digital transformation, the way banks interact with customers is undergoing changes. The traditional single-channel business model can no longer meet the increasingly complex needs of customers. For example, although online activities are bustling, offline branches have no knowledge of this. Conversely, offline salespeople are busy with telemarketing, while online promotion is relatively weak.

CCB Lifestyle is a mobile application launched by China Construction Bank that links customers' lives, consumption and finance. It integrates ten life scenarios such as delicacies, takeout, taxi hailing, movie performances and bill payment, covering the main scenes of daily consumption of urban people. No matter whether the user is a CCB cardholder or not, as long as they have a mobile phone number, they can complete the registration and login to enjoy one-stop services for food, drink and entertainment. The software is also a one-stop service platform based on intelligent technology and integrating life and financial management. Here, customers can enjoy diversified consumer finance and credit products.

From "a card" to "an app", from a payment tool to a super ecosystem, centering around bank cards, build a connector for cardholders' lives, consumption and finance. Through the construction of digital scenarios, expand the depth and boundary of life consumption services, and promote the integration of life scenarios and financial services. It has enhanced the bank's digital comprehensive service capabilities, enabling the bank to better serve the vast number of customers and achieve the maximization of customer value and the bank's own stable development.