2025 | Student

MUSE Design Awards Gold Winner

Best wishes for you

Entrant

Li Jiuzhou Studio

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Temple of heaven

Country / Region

China

About The Entry

Gifts are essential items for Chinese people to visit relatives and friends. The best gift for visiting friends is to bring good luck. "Good luck, success, longevity, happiness and wealth" are the five most popular auspicious elements. "Best wishes for you" ice cream gift box came into being.

The edible part of the ice cream is shaped by an auspicious cloud style stigma, and the auspicious cloud represents good luck. Eating auspicious clouds in China means that something very lucky will accompany you. After eating, you can see "Best wishes for you" on the ice-cream stick, which means to get the best luck. The bottom of the ice-cream stick is the logo of the Temple of Heaven, which also has anti-skid effect.

The gift box packaging is the style of the Temple of Heaven white marble balustrade, and there are holes in the top of the packaging, so that ice cream can be inserted and combined into several boxes for commodity display.There are five flavors of ice cream in the package. The structure of the package can well fix the contents. There is an insulation layer inside the packaging box, and there are places for ice bags on both sides, which can keep the internal temperature very low for a long time after customers buy it.

Credits

Art Director
Li Jiuzhou
Designer
Chen Yao
Designer
Wang Rui
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