Moutai Prince (Classic Moutai-flavor)

Moutai Prince (Classic Moutai-flavor), launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the brand’s distinct identity and core competitive edge, its packaging has been completely revamped, with a focus on color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also deeply communicates the brand's cultural values.

Based on the original bottle silhouette, the new packaging further draws inspiration from the auspicious symbolism of "a sesame stalk blooming notch by notch, rising higher and higher", bringing this concept to life through meticulous attention to details. The bottle’s base mimics the sleek, gently curved shell of a sesame pod, finished with a delicate velvet texture that adds an upscale and unique quality. The cap features the character “Mou” encircled by an original illustration of five cranes and sesame petal motifs, crafted using metal embossing to create a refined, solid feel and a striking three-dimensional effect.

The color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. The diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, significantly enhances the overall visual impact. To infuse the packaging with deeper cultural significance, the bottle showcases a reimagined illustration titled "Long-standing Heritage". This artwork combines scenes of the liquor deity pouring libations and artisans meticulously crafting the brew, intertwined with elements like water ripples and auspicious clouds—symbolizing the enduring legacy of Moutai flavor. Design ingenuity extends to the outer box, which features hand-painted Ruyi-shaped borders and is adorned with cloud patterns and the illustration of five cranes, embodying wishes for longevity, prosperity, and well-being.