Snake Year Zodiac Wine

Entrant

Beijing MC BRAND Advertising Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

MC BRAND

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Snake Year Zodiac Wine (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Snake Year Zodiac Wine (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Snake Year Zodiac Wine (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Snake Year Zodiac Wine (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Snake Year Zodiac Wine (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Snake Year Zodiac Wine (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Snake Year Zodiac Wine (Image 7)

About The Entry

This is a red wine packaging designed for the Chinese Year of the Snake, tailored for festive visits during the Spring Festival. The theme "She Lai Yun Zhuan" (Fortune’s Turn with the Snake) cleverly homophones with the Chinese idiom "Shi Lai Yun Zhuan" (Fortune’s Turn), blending traditional auspicious patterns with a classic red-and-gold color scheme. The outer box features a rotatable "Fortune Wheel" with a serpent-shaped pointer that aligns with 12 months and eight symbolic blessings (e.g., "Wealth in January"), creating a personalized ritual of wishes.