Ziyang White Tea

The design is centered around the core concept of “Historical Heritage · Tea Charm”. Structurally, it adopts a round lid-and-box structure, drawing inspiration from the shape of Tang drums. The upper lid features a hollowed-out design that outlines ancient porcelain, creating the illusion of rotating on a timeline when turned, thus opening a “gate of time and space” that connects the history of tea culture with modern life, endowing it with a unique sense of ritual.
In terms of visual creativity, the main body is printed on specialty paper, meticulously depicting the scene of mule caravans traveling along the ancient Tea Horse Road. The expressions of the figures vary, showing both the prosperity and hardship of the trade route. The hot-stamped ancient bronze gold technique complements the main brownish-red color tone, creating a simple and elegant, grand and imposing visual effect.
Culturally, the design deeply integrates elements of the local Tea Horse Road culture and interprets the historical origins of “Ziyang White Tea” with modern techniques. The packaging is not only a container but also an artwork that carries thousands of years of tea culture. The design is ingenious, combining structure, visuals, and cultural connotations, and is both artistic and practical. It represents an innovative expression of traditional homage and modern heritage.