2025 | Professional

MUSE Design Awards Platinum Winner

Changsha Greentown Begonia

Entrant

31.DESIGN

Category

Interior Design - Service Centers

Client's Name

Greentown Group, Shayang King Real Estate Development Co.

Country / Region

China

About The Entry

Situated within an urban central park belt that features wetland parks, waterfront experiences, and cultural immersion, the Changsha Greentown Begonia project enjoys unparalleled natural scenery and is surrounded by commercial centers. This prime location offers immediate access to ecological and cultural richness, with urban vibrancy just steps away.

31DESIGN has leveraged the alignment between urban culture and the spirit of the Begonia flower, integrating Changsha’s jade culture with Yanghu’s natural beauty through a unified design approach. This harmonization reflects a dazzling interplay of light and shadow, creating a “Radiant, Elegant, Luxurious, and Colorful” lifestyle inspired by the Begonia. By combining cultural innovation with sensitivity to nature, we have crafted a refined and luxurious living experience that expands the possibilities of daily life.

Through this project, 31DESIGN not only honors local heritage but also sets a new standard for sustainable and culturally rich living environments.

Credits

31.DESIGN
Tao Huang
31.DESIGN
Zhihong Li
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