2025 | Professional

MUSE Design Awards Gold Winner

Tsingtao Beer Culture Experience Center

Entrant

Qingdao University of Technology

Category

Architectural Design - Mix Use Architectural Designs

Client's Name

Jian Sun,Fangfei Li,Haiping Liu,Shuxiang Wei,Xuepeng Shi

Country / Region

China

About The Entry

The Qingdao Beer Culture Experience Center is located on the east side of Qingdao Beer Factory No. 5, with a total construction area of 16,000 square meters. Its superior location, which allows for a distant view of the sea and inherits the profound historical heritage of Qingdao Beer Factory No. 5, it is destined to become a regional landmark.

This project takes beer culture as its core, aiming to review the history of old Qingdao and enable people to have an immersive experience of Qingdao beer culture and history. It is a 24-hour gathering space that integrates “beer +” cross-border catering, trendy cultural entertainment, Shanghai-style life experiences, and diversified shopping, and also provides special accommodation services for those in a tipsy state.

In terms of architectural design, a unique form of four rings is adopted, which is just like four wine glasses clashing, symbolizing the gathering of friends from all over the world. By using streamlined lines to form a Möbius strip, it creates a rich communication space. The infinitely circulating streamlines are like flowing beer and surging waves, connecting various cross-border activities. The four courtyards formed by the four rings allow guests to overlook the frolicking crowds and feel the pleasant atmosphere. Guests can also shuttle through different scenes, from the exhibition center to the Republic of China-era old district, overlook the sea from the roof, or have a drink in the beer shed in the mountains. Here, people can deeply appreciate the regional culture of Qingdao and its mountain and sea feelings, leaving unforgettable memories.

Credits

Qingdao University of Technology
Jian Sun
Qingdao University of Technology
Fangfei Li
Qingdao University of Technology
Haiping Liu
Qingdao University of Technology
Shuxiang Wei
Qingdao University of Technology
Xuepeng Shi
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