2025 | Professional

MUSE Design Awards Gold Winner

Nansha International Trade Center

Entrant

LESS DESIGN ASSOCIATES

Category

Interior Design - Lobby

Client's Name

-

Country / Region

China

About The Entry

The Nansha International Trade Center project, themed "Rhythm of the Maritime Silk Road, Sail of the Bay Area," deeply integrates regional cultural imagery such as silk, sails, fabric, and the ocean, creating a landmark space that embodies the international trade spirit of the Guangdong-Hong Kong-Macao Greater Bay Area. Located in the core area of Nansha Free Trade Zone in Guangzhou, the project's design encompasses functions such as business offices, international trade exhibitions, high-end conferences, and supporting services, aiming to reconstruct the contemporary connotation of the "Maritime Silk Road" through spatial narration and shape an immersive scene with both international vision and oriental aesthetics.

With the core concept of "A Flowing Epic of Trade," the design translates the flexibility of silk, the tension of sails, and the rhythm of the ocean into spatial language. Inspired by "thousands of sails competing," the main atrium features a suspended sail art installation created with curved metal mesh and gradient glass, combined with dynamic light projections to simulate the visual imagery of sea waves intertwined with sail shadows. The business lobby floor is adorned with water ripple stone mosaics, while the walls are embedded with gradient glazed ceramic panels with silk textures, metaphorically representing the historical context of the "Silk Road." The project emphasizes spatial fluidity and functional perfection; the ground floor lobby is decorated with 926 curved stone panels, creating a strongly streamlined facade effect. Meanwhile, the tower adopts a windowless ventilation system, and the podium extensively uses low-reflective glass, ensuring natural indoor ventilation while effectively avoiding urban light pollution. By skillfully "weaving" the exterior facade with various textures of building materials, the tower is endowed with a dignified and elegant demeanor, while the podium exudes a flowing and ethereal aesthetic, resembling a vivid painting that narrates the glorious history and promising vision of the "Trade Silk Road" to every visitor.

More Gold Winners
Interior
2025
MUSE Design Awards Winner - Nanyuan Gongyuan: Beijing Heritage & Urban Calm

Entrant

RedFire Interior Design (Shanghai) Co., Ltd.

Category

Interior Design - Renovation 

Architectural
2025
MUSE Design Awards Winner - Xiangyu · Yuguo Apartment

Entrant

Xiamen Bochen Environmental Design Engineering Co., Ltd.BCLA

Category

Architectural Design - Residential

Conceptual
2025
MUSE Design Awards Winner - SAP d-com 2025

Entrant

MCI Deutschland GmbH

Category

Conceptual Design - Communication

Packaging
2025
MUSE Design Awards Winner - Wu Jin Wang Gift Box

Entrant

MR. HAI SHANG CO., LTD.

Category

Packaging Design - Snacks, Confectionary & Desserts