Yipin Furong • Taste of China 30

The packaging of "Yipin Furongyuan" Baijiu is designed with the core concept of "mountains and rivers in the liquor, brushstrokes carrying rhythm," deconstructing and reassembling China’s thousand-year-old liquor culture with regional symbols of Guizhou. It creates an Eastern aesthetic model with international recognition. The deep red glazed gift box unfolds like an ink wash landscape painting. The box is crafted from traditional handmade Xuan paper, layered with mineral pigments, which, under light, displays a silky, flowing texture. In the center, an engraving and hollowing technique reveals the streamlined silhouette of the bottle, creating a poetic visual anchor reminiscent of “viewing the moon from a box.”

The bottle design breaks from the traditional heavy feel of ceramic liquor vessels, using a 22° golden curvature line to simulate the undulating Karst mountains of Guizhou. The top of the cap is adorned with a metal relief of the Furong flower, and when opened, it triggers a magnetic sound, adding a ceremonial “unsealing the mountains and rivers” experience. The calligraphy on the outer box was specially created by a calligrapher using a straw brush dipped in cinnabar ink. The ink spreads naturally along the paper’s texture, paired with a Morandi gray hot-embossed gold waist seal, balancing traditional artistry with modern minimalist aesthetics.

This is the world’s first Baijiu packaging that integrates dynamic landscape visuals (hollow layered design) with tactile regional memories (Xuan paper texture). With the combination of "opening and closing sound effects + magnetic structure," it redefines the ceremonial packaging experience for liquor. The inner packaging uses a biodegradable straw pulp molding structure to secure the bottle with a mortise-and-tenon clasp, reducing the use of cushioning material by 30%. The outer box can be repurposed as a cultural creative storage box, with a hidden QR code linking to a digital collection platform, creating a “physical + digital” collection loop.