OOLING STORIES

The complete visual concept for the OOLING STORIES brand, including the gift box packaging and the design of the liquor products. Inspired by the "liquor bowl" shape and the culture of Hangzhou's Wulin Night Market, the design combines minimalist style and bold colors to creatively showcase local charm and modern beauty. The packaging design incorporates color gradients and interactive elements, breaking away from the typical look of traditional liquor products. It also enhances functionality and entertainment by incorporating details such as die-cuts and pull-ring caps. At the same time, it uses environmentally friendly materials to embody the idea of sustainable development, striking a balance between aesthetics and functionality. The range not only carries on the cultural heritage of Hangzhou, but also showcases the innovative and original design, providing a distinctive experience for today's young consumers.