2025 | Professional

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About The Entry
The design of this product presents traditional Chinese zodiac culture in a modern and stylish way through illustrations. Smooth curves outline the snake's shape, representing wisdom and agility, with wheat straw and sorghum elements included to reflect Luzhou Laojiao's brewing heritage. The intricate design of the "small molecule" represents both the fragility of the alcohol content and the advanced brewing techniques. The purple shade adds a touch of mystery and sophistication to the product, while the gradient lighting and space-time fragments create a feeling of journeying through time, blending futuristic and traditional elements in the design.
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Guangdong HOTATA Technology Group Co.,Ltd.
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Product Design - Home Appliances
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Xi'an Yiwen Brand Design Co., Ltd
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Packaging Design - Snacks, Confectionary & Desserts
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Junhe (Beijing) Engineering Design Co., Ltd
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Interior Design - Showroom / Exhibit
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Hanhui (Alice) Li; Zhiqi Lin
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Conceptual Design - Wellness