2025 | Professional

MUSE Design Awards Gold Winner

SHANDONG INTERNATIONAL BUSINESS CLUSTER AREA PROJECT

Entrant

Marcia Design Associates International Inc.

Category

Architectural Design - Museum, Exhibits, Pavilions

Client's Name

Hainan Luqi Industrial Investment Co., Ltd.

Country / Region

China

About The Entry

Haikou Exhibition Center: A Dialogue Between Nature and Architecture

Inspired by Haikou’s volcanic heritage, this exhibition center harmonizes geological grandeur with contemporary design, creating a landmark deeply rooted in its natural and cultural context. The architectural concept draws from the raw energy of volcanic craters, translating their dynamic forms into a modern spatial narrative that balances aesthetics with functionality.

The building’s fluid curves echo tectonic movement, its ascending volumes symbolizing volcanic vitality. At its heart lies a circular glass atrium, evoking a crater’s luminous core, where cascading natural light transforms the interior into a contemplative space. Materiality bridges past and present: textured concrete surfaces reflect volcanic bedrock, while expansive glass facades dissolve boundaries, inviting interplay between indoor activities and the surrounding landscape.

Functionally, the design prioritizes intuitive navigation. Visitors flow from the central atrium through a spiraling exhibition zone, where tiered galleries enable progressive exploration. Modular displays adapt to diverse exhibitions, supported by interactive technologies. Conference spaces, strategically positioned around the atrium, foster collaboration, their transparency maintaining visual continuity with public areas.

Sustainability is woven into every layer. Double-glazed ETFE panels and low-emissivity coatings optimize thermal performance, reducing energy consumption by 30%. A rooftop solar array offsets operational demands, while rainwater harvesting and greywater recycling systems minimize water usage. Vertical greenery enhances microclimates, blending ecological responsibility with aesthetic coherence.

Beyond utility, the center embodies Haikou’s identity—a space where exhibitions narrate regional stories, and architecture itself becomes an exhibit of innovation. By integrating volcanic symbolism with cutting-edge technology, the project celebrates the city’s geological legacy while envisioning a sustainable future.

This design demonstrates how nature-inspired architecture can transcend mere form, becoming a living testament to place, culture, and environmental stewardship—a timeless landmark where earth and humanity converse.

Credits

周贵成 Gary Zhou(Principal Designer), DEACU ADINA-IULIANA(co-creater)
More Gold Winners
Packaging
2025
MUSE Design Awards Winner - Cacao Odyssey

Entrant

Shenzhen Setinya Packaging Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Interior
2025
MUSE Design Awards Winner - Shougang Sinter Factory

Entrant

LARGE architects

Category

Interior Design - Commercial 

Furniture
2025
MUSE Design Awards Winner - Afternoon in the Garden

Entrant

Yiting Chen

Category

Furniture Design - Homeware / Decoration

Lighting
2025
MUSE Design Awards Winner - MAZU JAPANESE CUISINE

Entrant

Studio Guilherme Bez

Category

Lighting Design - Ambient Lighting