2025 | Professional

MUSE Design Awards Silver Winner

Zhaozhou Bridge

Entrant

Shijiazhuang Rongyu Advertising Planning Co.,Ltd

Category

Packaging Design - Limited Edition

Client's Name

Hebei Great Wall New Media Group Cultural Development Co., Ltd.

Country / Region

China

About The Entry

This "Zhaozhou Bridge" creative product integrates traditional Chinese mortise and tenon woodworking techniques with the concept of modular assembling intelligence toys. The packaging is mainly made of coarse honeycomb paperboard, which is carefully selected to match the product's characteristics and ensure sturdiness, providing reliable protection for the internal model. In terms of style, the rustic texture of the coarse honeycomb paperboard complements the ancient charm of the Zhaozhou Bridge, conveying a strong sense of historical heritage. Moreover, the honeycomb paperboard is known for its durability and environmentally friendly nature, which not only echoes the current eco conscious philosophy but also adds a unique memory point and visual impact to the product. The overall package design, meeting the functional need of protection and matching the ancient bridge's charm aesthetically, achieves an organic unity of practicality and beauty.

Credits

Shijiazhuang Rongyu Advertising Planning Co.,Ltd
Liu Bingying
Hebei Great Wall New Media Group Cultural Development Co., Ltd.-Creative Direction
Liu Shining
Shijiazhuang Rongyu Advertising Planning Co.,Ltd
Li Junliang
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