Lunar Pursuit Mid-Autumn Collection

Breaking the limitations of conventional designs typically prioritizing functionality and aesthetics, the packaging innovates interactive features to deliver an engaging unboxing experience and give a strong sense of ceremony, strengthening the emotional connection between consumers and the Mid-Autumn Festival. Themed on “Lunar Pursuit,” it artfully embodies the brand vision of “Flying to the Moon and Lighting up the World.”

The packaging innovatively combines an accordion-like folding paper decoration with a lamp powered by a lithium battery to form a paper lantern. When the user opens the box, the lantern automatically activates, bringing to mind the gentle rise of a full moon. This not only offers a delightful unboxing surprise, but also creates a warm festive ambience. Drawing inspiration from windows in traditional Chinese architecture, the outer box adopts a transparent material and exquisite patterns to depict a full moon, complemented by the lamp inside, resulting in a rich and romantic play of light and shadow for improved ambience creation. In addition, the design team has developed two other hollowed-out outer boxes themed on “Chang’e Flying to the Moon” and “Global Journey of Tech Brand”. The packaging showcases the excellence of traditional craftsmanship, and symbolizes the brand’s aspiration for vibrant growth, setting a new model for corporate festive gift customization.

Shedding conventional complex color schemes of gold, red and yellow, the packaging utilizes soft, pure white, which is reminiscent of poetic “White Moonlight,” evoking emotional resonance with purity, reunion, and homesickness. Enhanced by a minimalist square shape, it well caters to modern aesthetic taste, reinterpreting the Mid-Autumn Festival. Moreover, the lamp emits warm yellow light to spice up the pure white box, seamlessly blending technology and tradition as well as rationality and emotion.