2025 | Professional

MUSE Design Awards Gold Winner

Alibaba Global Headquarters (Park C) Xixi Campus

Entrant

B+H (an SJ Company)

Category

Interior Design - New Category: Mixed Use - Corporate Service & Experience Hub

Client's Name

E-business Software of Chuanli Technology (Hangzhou) Co., Ltd

Country / Region

China

About The Entry

Alibaba Global Headquarters (Park C) Xixi Campus is situated in Hangzhou Future Sci-Tech City—a core tech innovation hub in China. Tailored for young, dynamic employees who embrace openness, creativity, and work-life integration, it embodies the principle of "Live Earnestly, Work Joyfully."

The design creates an immersive spatial experience, infusing Alibaba’s cultural essence and future vision into every corner. With warmth as the base tone, it combines the lines and textures of tech aesthetics while embedding profound humanistic care, fostering a space that is both comfortable and filled with a blend of technological vibe and humanistic care.

Key highlights lie in the well-planned spatial sequence: The multi-story high public areas, lobbies, cascading connected staircases, and multi-level atriums—serving as a visitor center open to the public—guide visitors to experience the space’s charm. Modular spatial clusters paired with lightweight, flexible furniture meet the rapid changes of the tech industry. Functional areas like meeting rooms, training zones, and family lounges achieve excellent integration of practical functions. From dynamic lighting to material selection, every detail balances style and utility, creating an intelligent, people-centric spatial model.

Notably, the project also features multiple art installations that cleverly utilize natural light. Under light, the artworks take on flexible, changing forms, crafting imaginative visual scenes.

Credits

Executive Director, Global Interior Design Lead, Buildings + Cities
Celine Wang
Director, Interior Design Lead, ASIA, Buildings + Cities
Simone Casati
Senior Associate / Project Director
Henry Zhang
Senior Project Manager
Ann Cheng
Senior Project Manager
Tina Tong
Senior Interior Designer
Francesca Patti
Senior Interior Designer
Young Yang
FF&E Designer
Repin Zeng
Graphic Designer
Livia SIMA
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