2025 | Professional

MUSE Design Awards Platinum Winner

Jinan MixC Encore Wonderland

Entrant

Shenzhen SEPHONEL Culture Communication Co., Ltd.

Category

Landscape Design - New Category: Long-term Pop-up Block

Client's Name

-

Country / Region

China

About The Entry

Jinan MixC Encore Wonderland is a project that centers its design on the concept of "Tuscan sunny vacation", blending Tuscan charm with urban aesthetics. The project employs classic Italian architecture, incorporating elements such as checkerboard patterns, Roman arches, miniature landscapes, and garden swings to create an immersive space that blends romance with reality amid the urban bustle.

The project breaks free from traditional flat display, extending the "checkerboard and chess pieces" elements to the facades in integration with the over style of the block. Integrating Roman arches, glass spheres, miniature landscapes, wall planters, and exterior landscaping of independent brand spaces, it cultivates rich visual layers and a multi-dimensional immersive experience. Additionally, it furnishes the garden with swing seats, fostering a social space where visitors can linger, take photos, and interact.

The project also innovates an interactive experience where one scene is nested within another, applying a combination of glass spheres, Tuscan miniature landscapes, and semi-circular arches to form a layered dual-view structure—allowing close-up appreciation of miniature vistas and distant views of the neighborhood architecture. This designs makes the block not only a viewable space but also an experiential Italian-style estate in the city, enhancing interaction and spatial appeal.

The project adopts warm tones for the block's facades, reinforcing the Tuscan architectural style. It also strategically scatters plant landscaping and ground checkerboard installations, skillfully fusing them with the less-trafficked areas of the commercial complex to achieve efficient space utilization and a natural transition. It combines native plants with drought-tolerant greenery in the plant garden, achieving low maintenance costs while emphasizing the multi-dimensional integration of urban landscape, greenery, and people.

In terms of sustainability, the project features high-strength recyclable wood-plastic composites, recycled aluminum, and lightweight eco-friendly FRP (fiberglass-reinforced plastic) as the main materials for installations, reducing the carbon footprint of materials. Moreover, it utilizes modular structures for installations like miniature landscapes which are detachable and reusable, facilitating traveling exhibitions in other locations or their conversion into long-term display artworks for future blocks.

Featured Media

Credits

Niu Niu
Wang Xinrui
Xian Zhefu
Zhong Xiangyu
Zhou Yukun
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