JD Electronics & Appliances City Flagship Store of Jinan

JD Electronics & Appliances City Flagship Store of Quancheng road, Jinan is creating a phenomenal consumer landmark of integrating future technology and local culture.

The spatial design of this project blends space technology, local culture, and immersive experience, meanwhile stimulates the strong sense of identity about territory.

The theme of space technology permeates through the ten thousand square meters shopping space.

On the first floor, there is the spacecraft and space service station, its main structure formed with the mirrored stainless-steel ceiling, glowing thruster elements, and digital screens.

Flanking region of the starship are circular illuminated display platforms for mobile phone showcases, accompanied by two electronic screens of different sizes for the brand displaying and videos.

Trendy electronics and digital products are seamlessly integrated into the technology application, delivering a powerful visual impact to consumers.

Imagery of the "Spring City" (Quancheng) permeates throughout all scenes.

The water ripple light film unifies the entire space, evoking the scenes of flowing springs of Jinan.

Gushing springshaped columns, representations of the "Moon over Ming Lake" (Daming Lake), and shimmering water ceilings transform Jinan's cultural landmarks into visually symbols and experiential scenes.

On the second floor, A red JD-themed pixelated installation combined with water-themed display points (DP points) creates JD's exclusive ‘Pure Water Space’.

On the third floor (Air-Conditioning Zone), This area highlights Jinan's cultural essence, through the Combination of product displays and the ancient-style architectural and book-shaped designs.

On the fourth floor (Laundry & Care Zone), the flowing blue gradual structures embedded with layered light strips, The main luminous transparent structure echoes the ceiling, forming an integrated visual unit.

The store commenced trial operation in late 2024, achieving sales exceeding 100 million yuan within the first week and generating 60,000+ impressions on self-media platform. It has garnered significant attention from government, business, and various sectors. Premier Li Qiang and other national leaders conducted an inspection tour of the Jinan Quancheng Road store, engaging with customers and sales staff on-site and providing oversight.