Lighthouse Brewing Company Rebrand

Lighthouse Brewing Company - founded in 1998 - is one of the original craft breweries that started the West Coast craft beer movement in Victoria, British Columbia. After years of brand fragmentation, Hired Guns Creative was tasked with creating a bold, cohesive identity for this well established brewery in order to drum up interest in their beers and grab the attention of younger customers. We focused on crafting new narratives that blend Nautical themes wth the fantastical; action and adventure are packed on the surface of each can.