2025 | Professional

MUSE Design Awards Gold Winner

Guangshun Yuan vintage wine

Entrant

DANSHENG CREATIVE

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shanxi Zhongfu Liquor Industry Co., Ltd

Country / Region

China

About The Entry

Guangshun Yuan Liquor, rooted in the "wine town" of Wenshui, Shanxi, is a century old brand. Its design aims to deeply rejuvenate the brand, inspired by the Han Dynasty bronze garlic pot from 2000 years ago in China, to create a powerful visual symbol. Garlic Crown Cover "- The top is inlaid with a brilliant ruby, resembling a noble crown, which not only strengthens the brand's original genes, but also symbolizes power, nobility, and the auspicious sign of" good luck at the forefront ". The bottle body is full and round in shape, and its smooth contour cleverly blends with the Eastern Han Ruyi pattern, forming a unique and exclusive brand image asset. The majestic Han Dynasty dragon patterns, circular patterns, and imperial jade patterns vividly showcase the cultural charm of the Han Dynasty; On the side, the mysterious Taotie pattern is presented in three-dimensional relief gold craftsmanship, conveying the meaning of attracting wealth, warding off evil, and safeguarding wealth and power; On the back, water and cloud patterns blend together in relief, enveloping the product name 'Guangshun Yuan'. The bottom of the bottle is engraved with seals and jade patterns, and the front is inscribed with calligraphy names, conveying the imprint of time and cultural heritage. The overall design reconstructs the treasures of the Han Dynasty with modern aesthetics, creating a contemporary wine vessel model with a strong Eastern charm through three super symbols: garlic caps, auspicious bottles, and royal decorations.

Credits

designer
SITAI MA
Illustrator
Chao Xu
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