2025 | Professional

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About The Entry
This 100-percent eco-friendly gift box meets Europe’s surging demand for sustainable consumption while sharpening brand identity through a singular design gesture. Anchored in the idea of “precious memories,” the form draws on natural grain—wood, linen—and fuses Nordic restraint with Japanese stillness to arrive at a quiet, timeless object. The line “share happiness, freeze time” positions the digital frame as a vault for eternal moments and, by extension, turns the box itself into a keepsake.
Plastic and over-processing are removed, and a special finish gives recycled material a natural, warm surface that presents an ‘eco is the new luxury’ experience. The entire box is made from 100-percent eco material, and paper pulp fibers reveal their own texture and tone. Green covers seventy to eighty percent of the area in a matte fibre-rich coating that feels naturally soft, while sand-gold makes up the remaining twenty to thirty percent as an accent achieved through low-sheen matte foil stamping that lends a discreet metallic glow. The two hues meet in a calm yet celebratory contrast that balances natural warmth with premium dignity.
Inside the structure does away with plastic inserts and composites and instead relies on a folded paper inner cradle to hold the frame, which makes the gift box fully recyclable and biodegradable. Users gain a clear sense of eco responsibility and moral satisfaction while the refined unboxing feel turns opening into a pleasant, high-quality ritual, and once the frame is removed, the box can be kept for storage or reuse, thereby extending its life cycle.
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SWS Group
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Interior Design - Residential
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VS MUSES LAB
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Interior Design - Residential
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Bei Zhang
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Conceptual Design - Interaction
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Xi'an Superbest Brand Culture Management and Operation Co., Ltd
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Interior Design - Showroom / Exhibit