2025 | Professional

MUSE Design Awards Gold Winner

Moercian cashmere scarf

Entrant

Hangzhou Xunling Technology Co., Ltd.

Category

Fashion Design - Scarves, Ties, Hats, Gloves

Client's Name

Hangzhou Xunling Technology Co., Ltd./ Hangzhou Junuan Lianghe Technology Co., Ltd.

Country / Region

China

About The Entry

This scarf embodies an elegant blend of sophisticated aesthetics and user comfort, offering both warmth and a stylish enhancement to everyday attire. It achieves an ideal balance between practical functionality and artistic expression. The fabric is an innovative blend of 68% sheep's wool and 32% goat cashmere, meticulously proportioned for optimal performance. The wool contributes to the scarf's structural integrity and resilience, ensuring it retains its refined shape during use. Meanwhile, the fine cashmere significantly amplifies warmth and offers a gentle, skin-friendly softness for enhanced comfort. A specialized micro-napping technique on the surface preserves the natural texture of cashmere while further elevating overall softness. Additionally, the anti-static treatment effectively mitigates static-induced hair attraction and discomfort, while the natural antibacterial properties of wool promote a healthier wearing experience.

From a design perspective, the scarf draws inspiration from the subtle gradients of desert landscapes and morning mist, featuring an impressive double-faced two-tone aesthetic that artfully reflects the nuanced interplay of natural light and shadow, embodying a sense of understated luxury. This design not only enhances visual interest but also provides versatile styling options for various occasions, from commuting to leisure activities. Furthermore, the thoughtfully crafted dimensions facilitate stylistic versatility and ensure an elegant drape when worn, preventing bulkiness from excessive width. The scarf can also be conveniently used as a shawl, headscarf, or light blanket, thereby offering a multi-functional experience.

Credits

Design Supervisor
Qiwei Zhu
Design Director
Zhihao Chen
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