XI LE AN NING IMMERSIVE PUBLIC SAFETY DIGITAL ART MUSEUM

As the cornerstone of urban development, safety concerns everyone. In collaboration with Hangzhou Xi Le Ning An Cultural & Creative Development Co., Ltd., BLUBLU IMMERSIVE has established China’s first Metaverse Experience Center for Urban Safety in Nanchang, Jiangxi: XI LE AN NING IMMERSIVE PUBLIC SAFETY DIGITAL ART MUSEUM, redefining public safety education.

The museum starts with overall layout planning and covers the entire process, from creating digital content and integrating interactive technology to installing custom hardware. Its guiding principle is “using space to guide emotions.” Visitors follow a clear path from learning about safety to experiencing how to respond to potential hazards firsthand. As they move through the museum, the light and mood change—from brightness to darkness and immersion, and then back to brightness, allowing them to engage visually, sensorially, and emotionally, turning safety education into an immersive and emotionally resonant experience.

The museum features six key exhibition areas. Entrance Screen: The large interactive screen uses an exploded view to dynamically show how a safe city is built and how its rules work. Visitors can acquire practical household safety tips via the screen, embarking on their learning journey. Safety Pillar: Positioned at the center of the exhibition hall, this interactive LED cube tower embodies the spirit of safety. A 120-second naked-eye 3D show highlights potential hazards, while tower-based interactive games let visitors test their knowledge through engaging quizzes. Survival Toolkit Chamber: Through holographic interaction, 3D animations, and mnemonic demonstrations, visitors learn how to use these kits. Real-Life Accident Archive: Visitors use gestures to play real-life accident videos on LED screens and move from shock to awareness as they watch the video up close, thus appreciating the importance of safety. Crisis Experience Chamber: Upgraded with the museum’s self-developed immersive digital product HOLO SPACE 2.0, it features enhanced spatial perception and integrated new technologies. Visitors face three large-scale disaster scenarios, learn to act under pressure, and leave with lasting awe and impressions. IMAX Theater: A family safety-themed animated film takes visitors on a thrilling life-and-death rescue journey.

This is more than an exhibition—it is an immersive safety drill.