Xiaoyou Cultural Creative Liquor

Entrant

Shanxi Dianfan Cultural and Creative Industries Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Shanxi Dianfan Cultural and Creative Industries Co., Ltd.

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiaoyou Cultural Creative Liquor (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiaoyou Cultural Creative Liquor (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiaoyou Cultural Creative Liquor (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiaoyou Cultural Creative Liquor (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiaoyou Cultural Creative Liquor (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiaoyou Cultural Creative Liquor (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiaoyou Cultural Creative Liquor (Image 7)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xiaoyou Cultural Creative Liquor (Image 8)

About The Entry

Xiaoyou Cultural Creative Liquor — a design that harmoniously blends culture and practicality across three millennia.

Crafted with inspiration from the Bronze Xiaoyou vessel housed in the Shanxi Museum, this cultural and creative liquor bottle faithfully captures the distinctive form and iconic features of the ancient artifact. It retains characteristic motifs including serpent, wing, kui dragon, and beast mask patterns, while refining the silhouette and details to resonate with modern aesthetics. The biomimetic design of the Xiaoyou vessel creates a powerful visual impression, boldly departing from conventional cylindrical or rectangular bottle shapes. Its unexpected combination of a “cutified” bronze aesthetic with historical gravitas instantly draws consumer interest, making it an ideal match for premium baijiu and culturally tailored liquor brands.