2026 | Professional

MUSE Design Awards Gold Winner

INIKIN No Label Changbai Mountain Natural Mineral Water

Entrant

INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

HANGZHOU HOT INNOVATION HOLDING CO., LTD.

Country / Region

China

Gallery

About The Entry

INIKIN No Label Changbai Mountain Natural Mineral Water embraces the core concept of “No Label, Love the Earth,” removing traditional plastic labels and printing materials to reduce environmental burden and enhance recycling friendliness. From the production side, the no-label approach simplifies processes, eliminates multiple label-related steps, and improves efficiency. Embossed information ensures brand recognition and compliance, while optimized structural design reduces PET usage, lowering the carbon footprint and reflecting environmental responsibility and social value.

The bottle design continues the brand’s iconic spring-inspired form, using translucent light gray to convey refined purity and minimalist aesthetics, directing consumer focus to the water itself. Sculptural details incorporate the contours of Changbai Mountain and the dynamic posture of a leaping sika deer serving both as visual symbols and as an extension of the water source story. As one of the world’s three major natural mineral water regions, with 87% forest coverage, Changbai nurtures a pure source and intact ecology. Here, mountains and deer are not decoration, but a reflection of nature’s true gift. Consumers can feel the mountain’s weight and the deer’s vitality through touch, evoking a connection to ecological beauty.

Functionally, the bottle balances sculptural aesthetics with ergonomics, offering a comfortable grip while maintaining structural strength for portability and logistical stacking. Compared with typical no-label waters, INIKIN not only resolves the contradiction between sustainability and information delivery but also creates differentiation through narrative form. The mountain’s majesty, the water’s vitality, and the deer’s ecological symbolism together grant the package sculptural artistry and ecological storytelling, making it a high-end, natural, and emotionally resonant drinking experience that reflects the brand’s commitment to sustainable development.

Credits

Designer
Dong Fengyu
Creative Director
Zhang Tiecheng
Project Manager
Kang Jingjing
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