Zhen 50

Rooted in the concept of time, this packaging design transforms the brand’s fifty-year brewing history into an expressive form that you can see and feel.

The silhouette preserves the brand’s classic globular bottle shape, while drawing inspiration from the spirit of exploration in aerospace technology. A precision-engineered metal structure is seamlessly incorporated, giving the timeless form a forward-looking dimension. This results in a “liquid sculpture” that unites heritage with innovation. The transparent glass bottle, cradled in its metallic base, evokes a vessel poised on a launch pad. This design conveys a dual narrative: paying homage to the brand’s legacy while expressing its resolve to embark on a new era.

Materials are chosen with intention. Glass conveys the clarity of time and the purity of aged liquor, while metal embodies the weight of time and the sophistication of technology. These contrasting materials are harmonized through careful structural and proportional balance, allowing the design to convey both the depth of history and the edge of a forward-thinking vision. A copper-gold finish further accentuates the richness of aged liquor and echoes the precision of fine mechanics.

Each detail is imbued with meaning and craftsmanship. Precise gradations on the metal elements turn the brand’s fifty-year legacy into a tangible “time gauge.” The core motif “T·Z” combines the initials of “Treasure” and “Zhen” into a form of a drawn bow ready to release its energy. Repeated on the bottle’s front part and its metal base, this motif helps establish a highly cohesive and recognizable brand visual identity.