2026 SHISEIDO CNY display design

“Better Gathering, Higher Leaping”SHISEIDO 2026 CNY display design
The display design concept is based on the campaign theme, BETTER GATHERING, HORSE YEAR TO LEAP BEYOND LIMITS. The primary design elements draw inspiration from the event's main visual, which depicts a white horse with colourful wings poised to take flight.
So this display design is made up of numerous acrylic pieces shaped like feathers and arranged in the form of a spreading wings. Each feather seems to shape our soaring selves, symbolizing that the different people we encounter help us to be better. Fueled by those who lift us, we leap beyond all limits this Lunar New Year!
This design not only carries a wonderful New Year symbolism but also employs a modular design concept to adapt to different versions of Shiseido's display stands.All acrylic panels of feather shapes use the same design template, offering five different patterns. The dynamic effect of wings spreading is achieved only through variations in angle and the random arrangement of patterns. This modular approach not only simplifies the design logic, but also significantly reduces production and maintenance costs.