Tsingtao White Beer-Jasmine

Qingdao White Beer Jasmine Design Specifications

The design of Qingdao White Beer - Jasmine Flavor draws inspiration from the “elegance of the Song Dynasty,” blending the refined spirit of scholars with the fragrance of jasmine to artfully merge flavor and culture.

The overall composition retains the design format of the original white beer, featuring two figures arranged left and right to maintain the brand's packaging series identity. The composition employs celadon blue as its dominant hue, conveying a fresh and refined Eastern aesthetic. The male and female Song Dynasty figures symbolize poetic grace and tender affection respectively. The man embodies the scholarly elegance of a Song Dynasty literati, while the woman radiates gentle purity, blooming quietly like a jasmine flower. Together, they create a scene of “fresh, refined beauty under the moonlit flowers.”

While embodying the brand's signature jasmine flavor identity, this design leverages Song Dynasty-inspired Eastern aesthetics to amplify social sharing potential. It conveys a softer, more Eastern, and youthful brand essence, fostering deeper cultural and emotional connections between consumers and the brand.