2026 | Professional

MUSE Design Awards Gold Winner

Magnetic Scent Diffuser

Entrant

NIO

Category

Product Design - Accessories

Client's Name

-

Country / Region

China

About The Entry

This magnetic fragrance diffuser is designed not only to scent your car—but to belong there, enhancing your space with quiet sophistication. By blending subtle fragrance, elegant design, and premium craftsmanship, it transforms everyday drives into delightful moments.

With its minimalist, softly rounded silhouette, the diffuser harmonizes seamlessly with any interior. It is offered in two timeless finishes—gold and silver—each exuding understated elegance. Crafted from CNC-machined, anodized aluminum alloy, the body is lightweight, durable, and corrosion-resistant, while the finely knitted pique fabric provides a breathable, elastic wrap that is pleasing to the touch. This interplay of metal and textile enriches both the visual and tactile experiences, where strength meets softness. Even fragrance delivery is discreet: hidden vents disperse scent subtly, preserving the clean aesthetic. More than a diffuser, it is an accent piece that smells as good as it looks.

A powerful N52 magnet serves a dual role, firmly connecting the two halves of the diffuser while keeping it securely attached to any magnetic surface—even under high heat. Free of glue, residue, or risk of damage, it works across all vehicle models and magnetic mounts, making it an ideal upgrade for cars without built-in fragrance systems. Beyond the cabin, its versatility extends into daily life—as a fridge magnet, a decorative accent, or a portable bag charm—effortlessly blending functionality with style. Thanks to the magnetic design, changing scent pads is quick and intuitive: just pull apart, replace, and snap shut. Each pad is infused with IFRA-certified essential oils and has passed rigorous safety and allergen testing, adding peace of mind in daily use.

Designed with sustainability in mind, the diffuser features fully recyclable aluminum alloy construction that supports a circular economy. Its adaptability across the car, home, and personal use encourages owning fewer items with greater value—reducing waste, lowering long-term costs, and delivering lasting value.

Credits

Product Manager
Jiang Aolei
Senior Designer
Yan Jun
Product Manager Team Lead
Xie Huanhuan
The person in charge of the car mall
Zhao Wei
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