2026 | Professional

MUSE Design Awards Gold Winner

Heyone · IP Dream Lab

Entrant

Nurtura Design

Category

Interior Design - Office 

Client's Name

-

Country / Region

China

About The Entry

Centered around "IP-centric Design & Human-pet Coexistence & Flexible Growth", Heyone · IP Dream Lab integrates its brand DNA into a four-story, 1,400-sqm space, creating an immersive brand experience where creativity and emotion converge.

The spatial layout is designed for functional flexibility: the ground floor houses reception and market collaboration zones, while the second to fourth floors are dedicated to R&D, content creation, and management, respectively. Reserved workstations and diverse leisure areas further enable the space to evolve continuously.

IP elements are prominently displayed across all floors through matrix doll walls, doll wall arrays, and IP exhibition platforms, ensuring strong visual identity and memorability. Additionally, derivative elements are subtly embedded into every detail, allowing brand culture to blend into the work environment seamlessly.

A dedicated pet corner, including a dog play area, cat cabins, and interactive areas, is set up on the first floor, fostering a relaxed atmosphere of human-pet coexistence and blurring the boundaries between work and life. Professional facilities such as phone booths and multi-size meeting rooms are accented with trendy play elements, striking a perfect balance between professionalism and brand personality.

The signature orange extends from the lobby to individual workstations, injecting vitality into a calm base tone. Glass bricks and greenery are interspersed between doll walls and workstations, forming breathable "plant-healing spaces". More than a workplace, Heyone · IP Dream Lab is a fertile ground for cultivating IP and a dynamic playground for sparking creativity.

Credits

Liu Tang
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