Resplendent China

This work is the packaging for Qing Hai Zhi Yan’s high-end mountain & sea delicacy gift box, rooted in the design concept of “modern high-end gifting expression of Eastern auspicious culture”—aligning with MUSE’s evaluation focus on “cultural creativity + quality experience”.

Visually, it uses “deep sea blue” as the base, paired with enamel-textured dragon, phoenix and peony patterns; gold-stamped lines elevate its exquisiteness, echoing the “Bright China” theme. Culturally, dragon & phoenix (auspiciousness) and peony (luxury) serve as core symbols, conveying the gift box’s high-end positioning while embodying traditional Chinese cultural heritage. Functionally, the layout balances gifting-scenario recognition with clear brand/product information, merging ornamental appeal with food packaging practicality.

Its core value lies in translating traditional Chinese auspicious culture into a high-end packaging language fit for the international design context. This lets cultural heritage gain unique recognition via the gifting carrier, while unifying the food gift box’s functional and emotional value.