2026 | Professional

MUSE Design Awards Gold Winner

Multi-Herbal Simmered Sea Cucumber Congee

Entrant

Beijing Sealing Art Design co.,Ltd.

Category

Packaging Design - Prepared Food

Client's Name

Haishenghe Blue Ocean Technology (Qingdao) Co., Ltd.

Country / Region

China

This work is the packaging for a high-end health food gift box, centered on "modern visual translation of Eastern medicine-food culture". It adapts to gifting scenarios while conveying the product’s value and cultural connotations.
1. Texture: Adopting "gift-giving red + gold stamping technique" to build a high-end attribute; core ingredients (sea cucumber, herbal materials) are artistically presented with delicate gold-stamped lines to enhance memorability.
2. Culture: Visual symbols of traditional Chinese health culture are condensed via elements like the "homology of medicine and food" seal and ancient book texture as background patterns.
3. Adaptability: The layout balances gifting recognition and functional information delivery of food packaging, combining aesthetics and practicality.
It transforms Eastern medicine-food aesthetics into a perceptible experience in the international design context. Traditional health culture gains unique recognition on the global design stage via this packaging—while unifying the functional and emotional value of the food gift box.

Credits

Creative Director
Min Yang
Design Director
Linjie Huang
Senior Designer
Haiyan Cheng
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