2026 | Professional

MUSE Design Awards Gold Winner

CRCC MARKETING CENTER OF CITY PARK SHI GUANG

Entrant

TRD Design

Category

Interior Design - Commercial 

Client's Name

-

Country / Region

China

About The Entry

This project aims to create a “Future Residential Life Experience Pavilion” that transcends convention. With “commerce, life, intelligence, and ecology” at its core, it integrates the geographical and commercial potential of Potou District to establish a new benchmark for CRCC’s lifestyle offerings in Zhanjiang. Moving beyond the traditional role of a sales office, the Experience Pavilion takes on a modular and diversified format as a “Life Pavilion.” The overall design harmonizes architectural style with client experience, crafting a cohesive and immersive future-oriented environment.

Guided by the project’s spiritual symbol, “Zhan Xiaolu”—representing care, intelligence, health, and vitality—its essence is visualized in a “Four-Leaf Clover” form. This symbolizes love, wisdom, happiness, and growth, while also embodying aspirations for fortune and prosperity. The integration of these two elements brings to life the theme “Deer Wandering through Emerald Foliage”—a quest for nature, warmth, and happiness within the urban landscape, leading toward an ideal dwelling defined as an “Urban Oasis | Green Living | Leisurely Ease.”

The spatial layout unfolds around this theme: “Heartwarming · Green Welcome” creates a natural and inviting reception atmosphere; “Healthy · Lifestyle Oasis” presents diverse, health-forward living scenarios; “Tranquil Living Retreat” integrates a water bar, discussion areas, and lounges to form a vibrant interactive space; “Tea-Tasting Sanctuary” fosters conversation amidst a blend of nature and culture; and the “Children’s Growth Paradise” sparks energy and creativity, accompanying families toward a brighter future.

This is not merely an experience pavilion—it is an oasis embodying the city’s aspirations for future living. Let Zhan Xiaolu lead the way, scattering the happiness of the four-leaf clover into every corner, and embark on a journey into a future life where nature, intelligence, and warmth coexist.

Credits

Lead Designers
Robin Lau、Jessie Choi
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