2026 | Professional

MUSE Design Awards Gold Winner

LiftAir

Entrant

REAL WILL

Category

Fashion Design - Lingerie / Intimates

Client's Name

-

Country / Region

China

About The Entry

The bra, tailored for women with larger busts, redefines support logic through a structural engineering approach, delivering a high-support, barely-there, and adjustable solution for true wearing comfort.

To address issues like side spillage and shifting, the bra creates a mechanical triangle across the underbust, underarm, and back on both sides, effectively transforming downward gravitational pull into lateral tension. This design increases the load-bearing area by more than 2 times, fully unburdening the shoulders while keeping the band securely in place without shifting. The exclusive S-shaped biomimetic straps perfectly fit the natural curve of the shoulders, redirecting force transmission to offer an almost imperceptible wearing experience. Inside the straps, a honeycomb-like cushion layer and a sandwich-like breathable structure work together to form millions of micro-level elastic support points and build tiny air circulation channels, simultaneously preventing strap digging while ensuring efficient ventilation.

The pioneering piano key-inspired six-level system allows precise 5 mm adjustment, whereby users can freely switch to the most suitable support mode, enjoying a truly custom-level wearing experience for fuller busts. The “short-outside, long-inside” U-shaped lifting straps enable adaptive dual-action support—gathering horizontally and lifting vertically—to effectively combat sagging and restore a naturally uplifted silhouette. The W-shaped wire-free frame provides multi-point distributed support to avoid outward spreading. In addition, the bra introduces a smart fabric system that includes three layers: the outer layer balances skin-friendliness and elasticity; the middle layer integrates an elastic phase-change material for active temperature regulation within the 18–28°C range; the inner layer features a 3D microporous fabric, offering excellent support while ensuring breathability and dryness. Working in synergy, these three layers balance support, comfort, and durability, empowering wearers to move freely and confidently, whether in daily life or during physical activity, without compromise or constraint.

Credits

Ying Zhang
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