2026 | Professional

MUSE Design Awards Gold Winner

Tire appearance design

Entrant

UNICOIN RUBBER (QINGDAO) CO., LTD.

Category

Product Design - Accessories

Client's Name

-

Country / Region

China

About The Entry

Truck and bus radial tires are the backbone of commercial transportation. This tread-focused design blends superior functionality with distinctive visuals to resolve industry pain points and boost recognition.

Guided by "performance-driven aesthetics", we adopt an interlocking groove structure to enhance water drainage and reduce hydroplaning risks. Dynamic geometric shoulder patterns elevate fleet professionalism.

Sustainability is prioritized: streamlined patterns lower rolling resistance and emissions; self-cleaning grooves reduce maintenance. This design redefines commercial tires as a fusion of performance and aesthetics, enabling safer, more efficient fleet operations.

Credits

General Manager
Qiuju Wang
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