MOORAB

MOORAB draws inspiration from the Moon Rabbit in the Chinese myth of Chang’e flying to the moon. Through the fusion of street culture, contemporary art, and future-oriented design, the traditional symbol is reimagined as a distinctive trend-driven character. The project transforms mythological imagery into a modern visual language, allowing the moon rabbit to evolve from an ancient legend into a cultural icon that bridges Eastern mythology and global pop culture aesthetics.

Its pure white appearance reflects themes of purity and hope, echoing the symbolic meaning of the moon rabbit in traditional stories. As a figure associated with eternal life and guardianship, MOORAB carries wishes for health, longevity, and protection. The narrative of solitary existence on the moon is reinterpreted as a quiet yet resilient spirit, expressing perseverance and silent dedication, giving the character emotional depth beyond its visual form.