Gaogou White Label - Journey to the West Edition

Entrant

Baixinglong Creative Packaging Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Jiangsu King's Luck Brewery Joint-Stock Co., Ltd.

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Gaogou White Label - Journey to the West Edition (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Gaogou White Label - Journey to the West Edition (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Gaogou White Label - Journey to the West Edition (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Gaogou White Label - Journey to the West Edition (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Gaogou White Label - Journey to the West Edition (Image 5)

About The Entry

Gaogou Baibiao collaborated with one of China's Four Great Classical Novels, *Journey to the West*, employing a vibrant ink-wash style that is rich in Chinese cultural characteristics.

In terms of illustration style, we adopted this approach to vividly depict the five main characters from *Journey to the West*. The style is distinctive, with strong visual impact, achieving the goal of promoting traditional culture.