2026 | Professional

MUSE Design Awards Gold Winner

Xijiu packaging design

Entrant

Baixinglong Creative Packaging Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Xijiu

Country / Region

China

About The Entry

Xijiu is the accumulation of time and the carving of years. It utilizes the texture of stones and constantly carves inward, presenting a heavy and dignified appearance. It also reflects the craftsmanship of Xijiu in brewing. The inspiration for the label comes from the idiom "Water drips wear away stone", which corresponds to the perseverance of a gentleman. The material is mainly the texture of stone, which comes from nature, corresponding to Xijiu's pursuit of natural brewing methods. It is paired with a steady and heavy bronze gold, conveying the design concept of "Sincerity leads to success, even in the hardest of times".

Credits

Bai Xinglong Wanxiang Studio
Hou Ziniu
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