Gujing Gong Jiu · Chinese New Year's Eve (Harmony)

Gujing Gong Jiu · Chinese New Year's Eve is a successful example of scenario-based marketing innovation. The brand precisely focuses on "Chinese New Year's Eve" as the emotional core of the festival, transforming the product into a ceremonial centerpiece dedicated to the Spring Festival. Its design skillfully integrates a lantern-shaped bottle, paper-cut patterns, and a dominant Chinese red color, instantly evoking festive memories and profoundly conveying the brand philosophy of "celebrating harmony and reunion." It truly embodies the concept of "the Chinese people's festival wine."

Upon launch, the product quickly resonated both in the market and culturally, achieving the remarkable record of selling over ten thousand bottles within three days and becoming a hot topic on social media. This success demonstrates how cultural symbolism can be effectively translated into strong market performance.