BLUE PLEDGE

I. Creative Brief

This design includes luminous packaging for two spirits bottle., with a marine environmental protection theme., with elaborate designs on both the front and back of the labels. The labels are themed around "The Disappearing Ocean" and "The Healthy Ocean" respectively, with the living state of sea turtles as the core visual element. Luminous effects are also incorporated into the front of the labels, transforming the wine bottles from mere containers into a medium for conveying environmental concepts.

Bottle 1: The front of the label depicts a specimen sea turtle in a static posture, symbolizing marine life that has permanently lost its vitality. The entire label adopts a deep, muted navy blue palette. On the reverse side, a school of fish swimming is interspersed with marine debris, illustrating the erosion of marine ecosystems by pollution. This visual echoes the specimen sea turtle on the front, implying that the waste discarded by humans is endangering marine life.

Bottle 2: The front of the label portrays a sea turtle gliding freely in the ocean with an unconstrained posture, symbolizing healthy and free marine life. The label uses bright shades of blue with a sense of vitality and fluidity, conveying the inherent beauty of the ocean. The reverse side presents a pristine marine scene—schools of fish wandering leisurely in crystal-clear water, symbolizing the original beauty and purity of the marine ecosystem.