Ferrero Collection 2526 Mid-Autumn Festival Edition

The Mid-Autumn Festival, a time for reunion and heartfelt wishes ingrained in Chinese culture, carrying the thoughts of reunion and beautiful wishes.In this poetic festival, we revolve around the Mid Autumn Festival myth of “Chan Gong Zhe Gui” (Plucking the Laurel from the Moon Palace). In ancient times, "plucking laurel branches" was used as a metaphor for passing the imperial examination and achieving success in official career. Nowadays, we extend this imagery to embody all good wishes: academic excellence, career advancement, family well-being, and the fulfillment of all wishes.

The Mid-Autumn Festival sleeve design transforms the myth into a vivid scene of “Chan Gong Zhe Gui”. An elegant girl dressed in golden-tinged Hanfu stands beneath the full moon, gently reaching for a laurel branch, complemented by the round full moon and golden laurel blossoms. It retains Ferrero’s signature luxurious texture while infusing the packaging with strong festive warmth through the refined elegance of traditional Chinese realistic painting— breathing new life into classic folklore through modern design.

The work achieves a triple unity of cultural connotation, brand expression, and festive experience. With its high aesthetic value and powerful symbolism, it has driven extensive spontaneous sharing and acclaim, driving a short-term surge in sales. It provides a visual solution of profound cultural depth and commercial value for traditional festival marketing.