2026 | Professional

MUSE Design Awards Silver Winner

Assorted Tea Discovery Box

Entrant

Shenzhen Chasen Commercial Management Co., Ltd.

Category

Packaging Design - Retail

Client's Name

CHALI

Country / Region

China

About The Entry

This tea gift set, guided by the concept of “Inviting the World to Savor Together,” achieves an innovative fusion of Eastern and Western tea cultures—delivering an impressive sensory experience that delights both the palate and the eye. It conveys a modern, inclusive, and open-minded lifestyle, redefining the expression of contemporary tea gifting.

The gift set features a nine-grid layout, neatly arranging nine types of tea to present a clean, refined, and orderly aesthetic. Each type of tea occupies its own compartment, not only showcasing its distinct charm but also coming together seamlessly to compose a harmonious “World Tea Map.” Unboxing becomes an engaging journey of discovery, imbued with both a sense of ritual and a touch of playfulness. The design language ingeniously transforms the Eastern folding fan—a signature element in the brand logo—into a maple leaf motif, establishing it as the core visual symbol throughout the packaging. These maple leaves unfold like fireworks—radiant and graceful—evoking the refined aesthetics of the East, while Western-style teaware patterns are subtly integrated to underscore the theme of “A Tapestry of World Tea.” This embodies the idea that the joy of tea transcends borders and fosters a visual dialogue that bridges cultures.

In terms of content, the gift set includes nine specially selected types of tea: the Eastern Classic Pure Tea series focuses on the authentic essence of whole-leaf tea—such as Tongmu Black Tea, Xuantian Green Tea, and Wuji Oolong Tea—catering to traditional connoisseurs who appreciate uncompromised flavor; the New Chinese Wellness Tea series blends nourishing ingredients like astragalus and ginseng, leveraging the “food-as-medicine” philosophy to align with contemporary health-conscious lifestyles; the Western Blended Tea series creatively incorporates fruits and botanicals like mulberries, prunes, and black goji berries, offering novel and diverse taste experiences. Together, these selections accommodate various drinking occasions and flavor preferences, truly enabling one to “taste the world in a single box.”

In addition, the entire collection is packaged in eco-friendly tea bags made from corn fiber—heat-resistant and fully biodegradable—and sealed using a glue-free heat-pressing technique to ensure safety for consumption, reflecting the brand’s steadfast commitment to health, sustainability, and quality.

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