2026 | Professional

MUSE Design Awards Silver Winner

Power Beast

Entrant

Tianjin Keyichuang Technology Co., Ltd. / Hangzhou Monster Technology Co., Ltd.

Category

Product Design - Hardware, Power & Hand Tools

Client's Name

Wang Leiting, Li Xiaodong, Cheng Zhang, Liu Yukang, Huang Xinyi

Country / Region

China

About The Entry

Power banks become an essential part of modern life — something you may not use every day, but can never be without. Once a product becomes a daily necessity, it inevitably transcends its basic function. For young consumers, a power bank is part of their EDC (Everyday Carry). It is not just about charging devices; it represents taste, passion, and identity.

Our goal was to create a highly technological yet fashion-forward accessory that resonates with the younger generation. We began with three high-frequency keywords: Technology, Minimalism, Precision.

After multiple design iterations, we chose a challenging yet distinctive transparent panel solution. To create rich visual depth, we carefully differentiated materials, textures, gloss levels, coatings, and colors. The transparent surface unifies technological symbols and graphic elements into a cohesive design language. From a distance, the product appears clean and minimal. Up close, it reveals intricate details and expressive elements. These visual cues draw inspiration from science fiction aesthetics and the emotional resonance shared by technology enthusiasts.

On the lower section of the A-side, we placed the signature “X” emblem of Monster Design Studio. Executed in an electroplated finish, the symbol delivers a refined, mirror-like highlight that anchors the overall visual focus.

We approached functional additions with caution. Ultimately, we selected a full-metal foldable stand crafted with anodized aluminum. Extensive experimentation with materials and processes confirmed that only metal could ensure long-term durability and structural reliability. Beyond strength, metal offers another crucial advantage: extreme thinness. The result is a power bank that feels solid yet sleek, engineered for everyday use while maintaining a sharp, futuristic identity.

Power Beast is not merely a charging device — it is a statement piece designed for a generation that values technology, aesthetics, and self-expression.

Credits

Wang Leiting
Li Xiaodong
Cheng Zhang
Liu Yukang
Huang Xinyi
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