Pencil Museum

Pencil Museum reimagines the pencil as a timeless instrument of human expression in an era dominated by digital tools. Rather than positioning the pencil as a nostalgic artifact, the project proposes a speculative museum that restores its relevance as a living medium for thinking, making, and imagining.

The identity system draws from the inherent qualities of pencil marks—pressure, texture, erasure, and variation—to construct a flexible visual language that evolves across departments, including gallery, archive, workshop, and public programs. A dynamic logo system, derived from gestural strokes, reinforces the idea that creativity is fluid and continuously in formation. By bridging tactile experience with contemporary cultural discourse, Pencil Museum invites audiences to reconnect with the origins of creativity through hands-on engagement, storytelling, and collective participation.